RBW CREATES BRAND IDENTITY FOR NATHANCAN FOUNDATION

RALEIGH, NC – October 30, 2008 – RBW, one of the largest independent advertising and marketing agencies in the Southeast, has created a brand identity for the NathanCan Foundation, Inc., a nonprofit organization dedicated to helping families with seriously ill children.

Group Creative Directors Dean Logan and Mike Allen created the logo and tagline for the organization.

The NathanCan Foundation is named after Nathan, a three-year-old Wake Forest, NC, resident who was diagnosed with a brain tumor (metastatic anaplastic medulloblastoma) in June 2006. He fought a brave but ultimately losing battle for one year. Half that time was spent at Duke Hospital and half that time at home. Because of their experience and Christian beliefs and Nathan’s generous spirit, his parents felt compelled to give back to the community that so graciously gave to them during their time of great need.

The Foundation provides funding for brain tumor research through the Pediatric Brain Tumor Foundation and Angels Among Us; supports local blood drives through the Red Cross; provides community support for families in need (giving priority to families with sick children) with help from local businesses; and promotes quality family time together. Community support contributions include lawn care, dry cleaning and housecleaning services, meals, and hats and wigs for cancer patients. For more information, visit nathancan.org.

About RBW
RBW is an independent, integrated marketing communications agency with a powerful philosophy to “Be Smart. Be Creative. Be Brave.” RBW focuses its people, energy and resources on discovering key insights that fuel growth for clients such as BB&T, Biscuitville, CORT, Dollar Tree, Old Dominion Freight Line and Queens University of Charlotte. To learn more about RBW, visit rbwagency.com or call 919-848-2600.